With six years of B2C experience in luxury product and experiential marketing, I specialize in creating meaningful connections that elevate brands. I am eager to continue developing my expertise in hospitality, while bringing my creativity and strategic insights to organizations that prioritize collaboration, innovation, and continuous growth.
Email Marketing
I specialize in creating personalized email campaigns from start to finish, using Adobe InDesign for design and Klaviyo for execution. I segment audiences based on preferences and conduct A/B testing on subject lines, design, and content to optimize engagement and drive better results.
Project Management
Marketing demands continuous collaboration across departments. I manage multiple projects and deadlines by utilizing Gantt charts to track tasks and assign responsibilities. I ensure all deadlines are met and hold both myself and the team accountable for timely completion of deliverables.
Design
UX Design | Graphic Design
I use Adobe InDesign, Photoshop, Illustrator, Canva, and Squarespace to create impactful digital and print designs. I prioritize the consumer’s perspective, ensuring websites offer intuitive navigation and print materials are visually engaging to drive deeper interaction.
Data Analysis
I help define campaign success through data. By analyzing click-through and conversion rates, I identify effective calls-to-action and optimize future promotions. My expertise also includes strategic planning based on customer spending and visitation patterns to refine discount and promotion strategies for maximum impact.
Select Projects
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
