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Digital Media & Display Ads Strategist

Company

Halter Ranch, a winery & vineyard with three locations including Paso Robles, Temecula, and Fredericksburg.

Completion Dates

Multiple Display Ads through 2024

Skills Used

Adobe Illustrator, Google Analytics, UTM link creation, Ad Creation & Optimization, Call-to-Action (CTA) Development, Collaborative Marketing

Developed display ads, newsletter copy, and social media content for Halter Ranch Texas in partnership with Texas Monthly, driving traffic to the Texas location. Achieved a click-through rate for display ROS that consistently exceeded Texas Monthly’s average performance benchmarks.

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